Are you a professional in the field of emotion and stress regulation?

Meet The Core Team


Edo Ceder

CEO & Co-Founder

24 years Programmer with a B.A. in Psychology. A Somatic Therapist, Movement & Dance Teacher, Choreographer, Producer and Entrepreneur in the field of Dance and Psychology


Yechiel Sayag

COO & Co-Founder

A veteran entrepreneur with a B.A. in Behavioural Sciences – Psychology, a well established meditation practice


Yuval Simon, CLP

Clinical Director

MA in Clinical Psychology and Neuro-rehabilitation psychology. Licensed Clinical Psychologist. Expert in emotional resilience. Private clinician with rich experience working with children and adults. Senior Clinical Psychologist at Natal (Israeli Trauma & Resiliency Center).

Our Vision

To build and offer solutions that help people be more in touch with themselves so they can have a better rapport within and without.


Our Story

We are two counsciousness and psychology geeks. We spend our lives exploring emotions and stress to help ourselves and others be at our best.

Along the way we picked up an amazing team of collaborators and advisors who share our enthusiasm for bringing to the world solutions that work.

Spending years studying psychology, practicing somatic therapy and art, and training in mindful practices, we realised there is a big gap between taking a workshop / sitting with a therapist / practicing in the studio or clinic, and facing the triggers encountered in our daily lives. Maybe you’ve experienced how easy it is to practice with the teacher/therapist compared to when you go back to the office, your relationships or dates, and get sucked right back to the same situations and the same thoughts and feelings.

So we went to work reverse engineering the powerful tools of mindful breathing and staying connected to the body in the “hear and now”, find out how they help us stay calm “on the pillow”, and put it into a technological solution that will help apply it in every day life.

That’s how Anicca was born. A tool that vibrates exactly with our breathing and keeps us connected to ourselves while remaining engaged in real life, balancing “being” and “doing”. While testing our invention we realised the vibrations themselves in specific frequencies on key areas on our body help to contain adverse feelings and mitigate them so we can get back control of our mind and situation.

After several prototypes we now have a fully working alpha version that has been rigorously tested and has shown to be very helpful to quite a few people with staying calm, relieving anxiety feelings, focus better, and sleep better.

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